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Search Engine Strategies Summer
2005 in San Jose will be bigger and better than ever! Last
year over 1,000 business professionals paid to attend the
conference and thousands more packed the expo hall from
wire-to-wire checking out the latest and greatest
search-related offerings for 80+ companies. The buzz was
incredible and just continues to grow. The program keeps
getting fine tuned and updated with the latest developments
and more sponsors and exhibitors will be there to help you
find solutions and reach your goals.
For more information and to
register go to http://www.jupiterevents.com/sew/summer05/registration.html |
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For
those new to search engine marketing, we have a number of
standing sessions that will be returning. These are designed
to help ensure anyone gets to grips with the fundamentals.
These include:
Introduction To Search Engine
Marketing
Search Term Research &
Targeting
Search Engine Friendly
Design
Buying Search Engine Advertising
Link
Building Basics
Writing For Search
Engines
For those who are ad buyers or more
interested in the paid listings side of search engine
marketing, we'll be offering these sessions among
others:
Perfecting Paid Listings
Creating
Compelling Ads
Search Engine Advertising
Forum
Dealing With Contextual & Other Non-Search
Ads
Landing Page Testing & Tuning - NEW!
Beyond ROI:
Getting Creative With Search - NEW!
Tis The Season - NEW
FOR SAN JOSE!
Some people are looking
specifically to improve the free traffic they get from search
engines. These sessions among others will focus on this aspect
of search engine marketing:
Fun With Dynamic Web
Sites
Successful Site Architecture
Indexing Summit
2: Redirects, Titles & Descriptions
Meet The Crawlers:
Submissions & Feeds Edition
Organic Listings
Forum
My SEM Toolbox - NEW!
Site ECG - NEW!
Search
Algorithms: The Patent Files - NEW!
Links are a
crucial part of doing well with search engines, and SES has
returning and new sessions that cover the area of
linking:
Link Building Basics
Link Building
Clinic
Linking Strategies - NEW!
Buying & Selling
Links - NEW!
Search Engine Q&A On Links -
NEW!
The conference also focuses on the fact that
search engine marketing isn't just about gaining traffic but
instead getting traffic that converts. To help, SES
offers these sessions that focus on conversion and measuring
the success of campaigns:
Converting Visitors Into
Buyers
Measuring Success Overview
Measuring
Offline Sales & Conversion
Measuring: The Time
Warp - NEW!
Publishers looking at how to tap
into the power of search have a special track on the first day
of the show which includes these sessions:
Earning
From Search & Contextual Ads
Search APIs -
NEW!
Partnering With Search Engines -
NEW!
Interest in how sites can improve search
visibility with blogs, RSS and news content continues to grow.
Sessions covering these areas include:
RSS, Blogs
& Search Marketing
Public Relations & Reputation
Management
Competitive Research
Meet The Blog Search
Engines - NEW!
Meet The News Search Engines -
NEW!
Vertical or specialized search continues to
grow in importance as a traffic source, and Search Engine
Strategies have these sessions that cover local, shopping and
other vertical search areas:
Local Search Marketing
Tactics
Meet The Local Search Engines
Local Search Ads -
NEW!
Shopping Search Tactics
Shopping Search &
Merchant Reputations - NEW!
Mobile Search -
NEW!
Video & Podcast Search - NEW!
Spanish
Language Search Marketing Tactics - NEW!
Personalized
Search & Search History - NEW!
Vertical Creep Into
Regular Search Results - NEW!
Those doing search
marketing internally, rather than outsourcing, grow -- and SES
has an entire track aimed to explore issues unique to in-house
search marketers, as well as B2B marketers:
Big
Site/Big Brand SEM
Working Together - NEW FOR SAN
JOSE!
In House Forum - NEW!
Business To Business
Tactics
Meet The B2B Search Engines - NEW!
Search
Engine Strategies is known for its "clinic" sessions where
sites and issues are reviewed live before an audience. Popular
clinic sessions are returning, along with a new Pimp My Site
session that looks at how changes made to two sites
several weeks before the show have had a search marketing
impact. Clinic sessions include:
Site Clinic
Ad
Copy & Landing Page Clinic
Link Building
Clinic
Usability Clinic - NEW!
Pimp My Site! -
NEW!
Aside from the sessions above, here's a rundown
of other sessions that cover a variety of interests and
aspects of search marketing:
Ad Agencies &
SEM
Big Site/Big Brand - NEW
Branding
Tactics For Search - NEW
Brand Summit: Life After
Google-Geico - NEW
Budget and Overlooked Tactics -
NEW
Business To Business Tactics
Click
Fraud: A Legal Look - NEW
Competitive
Research
Integrating Search Into Other Marketing -
NEW
Local Search Marketing Tactics -
NEW
Meet The Local Search Engines
Meet The
Shopping Search Engines
News & Webfeed
Search
Public Relations Via Search
Engines
Reaching Out To Europe
Search
Algorithm & Developments - NEW
Search
Behavior
Shopping Search Tactics
The Search
Landscape - NEW
Web Feeds, Blogs &
Search
What is Content? - NEW
What Is Spam?
- NEW
Search Engine Strategies also always
features several "issue" sessions covering tricky or evolving
areas of search marketing.
Issue-oriented sessions
include:
Ad Management: Do Humans Matter?
Should
You Chase The Algorithm?
Ad Reps: Friend Or
Foe?
Indexing Summit 2: Redirects, Titles &
Descriptions
Searcher Behavior Research Update
The
Search Landscape
Copyright & Trademarks
Auditing
Paid Listings & Click Fraud Issues
Executive
Roundtable
Evening Forum With Danny Sullivan
|
For
a detailed description of conference sessions go to http://nl.internet.com/c.html?rtr=on&s=1,1qt5,1,ivhe,3qtg,ibdu,c2u8
For
more information and to register go to http://www.jupiterevents.com/sew/summer05/registration.html
Search Engine Strategies Conference &
Expo 2005 Premier Plus Sponsors are Google; iProspect;
KeywordRanking.com; and Yahoo! Search. Premier Business
Sponsor is Verizon SuperPages.com. Premier Sponsors are AskJeeves;
Bruce Clay, Inc.; GenieKnows.com; InfoSearch Media; and Zunch
Communications. Wi-Fi Lounge Sponsor is Info.com. Home Theater and
42 Inch TV Giveaway Sponsor is AOL Search. Analyst Sponsor is
JupiterResearch. Exhibitors include 24/7 Search; 360i;
AdBrite; AdGooroo; Atlas; Avenue A/Razorfish Search; Become.com;
Better, Inc.; BlowSearch; Business.com; CallSource; ChannelAdvisor;
ClickTracks; Commission Junction; comScore Networks; Crystal
Semantics; Customer Magnetism; DarkBlueSea; Did-it.com; Digital
Impact; Efficient Frontier; Elixir Systems; Engine Ready; Eurekster;
Findology; Greenlight; Hitwise; IBM SurfAid Analytics; icrossing;
IMPAQT; Inceptor; Insider Pages; Interchange/ePilot;
InternetSupervision; JoeBucks.com; Kanoodle; The Karcher Group;
Kefta; KeywordMax; LifeTips.com; LinkConnector; LookSmart; Lycos
Insite; Mamma Media Solutions; MIVA; Moniker.com; MonsterCommerce
E-Commerce Solutions; MSN Search; Net Applications; Netramind;
NetTracker; NetVis; Offermatica; Omniture, Inc.; Oneupweb; Optimost;
Outrider; Performics; Position Technologies; PriceGrabber.com; PR
Web; Quigo; Range Online Media; Referback; Referencement.com;
Revenue.net; The Search Agency; Search Engine Optimization;
SearchForce; SearchForIt.com; SearchRev; SEMPO; SideStep; SLI
Systems; SmartSearch Marketing; Snap.com; Submit Express; Text Link
Ads; Topix.net; Traffic Leader; Trellian; Urchin Software Corp.;
ValueClick Search; Viewmark; Vivisimo; WebMetro; WebSideStory;
WebTrends; WhosClickingWho.com; Who's Calling, Inc.; Yahoo! Search
Marketing; YourAmigo; and ZoomInfo. Search Engine
Strategies Conference & Expo 2005 is hosted by
SearchEngineWatch.com, ClickZ.com and SEMList.com and is produced by
Jupitermedia Corporation.
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from future Search Engine Strategies Conference &
Expo
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23 Old Kings Highway South * Darien, CT *
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